GM merger would eliminate Chrysler vehicles

by John Neff

Earlier this week we published a Battle Royale between General Motors and Chrysler in order to determine in a fun way which vehicles from each automaker that compete directly in the marketplace would survive if the two merged. Out of 12 matchups, GM vehicles won eight and Chrysler four. A new report by consulting firm Grant Thornton LLP largely confirms that our experiment was spot on. The report says that if a GM/Chrysler merger happens, only the Dodge Ram, Chrysler and Dodge minivans and a few Jeep models will survive. We had the Ram and Wrangler as survivors on our list, though perhaps we were too generous giving the dated Dodge Dakota and slow-selling Jeep Patriot stays of execution. Either way, the point is that Chrysler's model lineup across all three brands would largely be wiped out if a merger with GM happens, as well as the plants that build those models and the workers who do the building.

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