Showing posts with label Ford. Show all posts
Showing posts with label Ford. Show all posts

Sunday, December 28, 2008

2010 Ford Taurus - Now with undisguised interior



by Chris Paukert

Late last week we clued you in to some spy shots of the 2010 Ford Taurus, and now that more mules are circulating frigid greater Detroit, we've got a whole set of even more revealing snaps. These KGP photos of a different prototype shed even more light on the Blue Oval's pivotal new sedan, including the first undisguised shot of the all-new interior.

Beyond the obvious jelly-bean camouflage, it should be noted that these up-close images reveal that Ford's anti-spyshot posse has done a commendable job of altering the shape of the light clusters with tape, particularly in the tail lamp area. We particularly like the nod to the new Nissan 370Z headlamp shape up front.

The big news, however, is inside where we see the Taurus taking a decidedly upscale tack thanks to premium-look materials and a twin cowl dashboard design. Notable highlights on this prototype include dual-zone HVAC controls, oversized chrome-ringed air vents (which should help cut down on fan noise), a Sony branded stereo system and a substantial looking gearshift selector. Be sure to click on the gallery below for the high-res experience of Ford's next Taurus.

Gallery: Spy Shots: 2010 Ford Taurus

Monday, July 14, 2008

Ford's new active safety initiative hits the street (signs)

Ford








by Chris Shunk

Newer technology like GPS and Wi-Fi have given us easy access to directions, and soon, in-car Internet. Ford is working with the federal government and other automakers to use that same technology to improve safety on our roadways as well. Since 40% of all accidents and 20% of automotive fatalities occur at intersections, stop signs and stop lights were the smart place to start.

The new "Smart Intersection" uses Wi-Fi and GPS to find the exact location of your vehicle and determine if a warning is needed to help you stop. When driving through an intersection, an on-site black box and two wireless antennae communicate with your vehicle. If the light is red and it's determined that your vehicle isn't stopping, a wireless signal will be sent to your car, alerting you with a visual and audible warning signal in a fraction of a second. A series of red LEDs will flash, a noise will sound, and a voice will say "stop sign" or "stop light". With drivers preoccupied with cell phones, in-car eating and sipping on java, the warning quickly refocuses his or her attention back to the road. We tried it ourselves, and we can tell you firsthand that the warnings quickly got us to stop the car.

The move towards active safety comes as most automakers are getting four or five stars in NHTSA crash testing, making the next focus of their efforts the avoidance od accidents altogether. The Smart Intersection could help save thousands of lives per year, while also cutting back the three billion gallons of fuel wasted each year in accident-related traffic jams. Honda, Toyota, GM, and Daimler are also working on smart intersections, and Ford collaborated with Michigan's Oakland County to set up a couple of real-world techno-intersections for testing. Unfortunately, it could take 20 years to get smart intersection technology in every traffic stop and vehicle, but at least much of the technology needed to accomplish this goal is already here. Follow the jump to see a video of the Smart Intersection in action.

Monday, June 16, 2008

What Kerkorian wants forFord Motor Company

Let's stipulate that Kirk Kerkorian is sincere when he says he plans to keep quiet about Ford Motor Company after his Tracinda Corporation finishes buying up 20 million additional common shares of the automaker. Let's accept that Tracinda, which will own 5.3 percent of Ford, approves of the job Alan Mulally is doing, that Kerkorian just wants to have a bit of say at the struggling automaker by getting harpy Jerome York a seat on the Blue Oval's board. Let's figure that he'll hold on to the stock long enough only to make another small fortune.

BMW research vehicle | 250 Cars -- Owned By One Guy

Ford logo

By the time his tender came due earlier this week, Kerkorian had offers from Ford stockholders to sell him 1 billion shares. And why not? Stockholders will get a 39-percent premium over Ford's current, $8.50 share price for 2 percent of the stock they own, Brent Snavely reports in the Detroit Free Press. (So if you own 100 shares and responded to Kerkorian's tender, you'll get $17 from Tracinda for two shares, instead of the $12.24 they were worth.)

You'll remember that within a week after Kerkorian announced his intentions and said he would not mess with Ford, York told Automotive News that the company should get rid of Volvo and Mercury. Surely, then, York will have something to say when he gets a seat on the board.

Ford Fiesta


Forthwith, a special preview of Jerry York's first address to the FoMoCo Board. Or, ah, what he should say:

Keep up your corporate downsizing: CEO and President Alan Mulally seems to understand the U.S. market is becoming like the Western European market, with no one automaker owning more than 18-percent share. And Ford is likely to settle in the 12- to 14-percent range. My other points may help guide you on how to become healthy with little more than a niche-market share.

Fiesta should become Ford's bread-and-butter car: In North America as well as Europe. Good, cheap transportation is what made the company, and it will serve the company well, even if U.S. rivals continue to concentrate on bigger cars.

The F-150 should be absorbed into the Super Duty line: This is the model the company has relied on for more than 30 years, but those times are over no matter what you try to do. Let the macho big-truck guys bitch and moan while you make a smaller, more efficient EcoBoost V-6 F-100 your main truck. It'll keep Toyota off-kilter, and it'll pay off well in the long run.

2009 Ford Flex


Don't overemphasize crossovers the way you overemphasized SUVs for 15 years: Escape, Mariner, Edge, MKX, Flex, and a Lincoln Enclave-fighter based on the Flex should be all a pared-down FoMoCo needs.

Sedans: In the U.S., Fords Fiesta, Focus, Fusion and Taurus, Mercurys Milan and Sable, Lincoln MKZ, MKS, and a rear-drive flagship within five years, should cover it.

The next Mustang should be markedly smaller: About the size of a 3 Series sedan. With IRS. EcoBoost fours and V-6s. Sorry, V-8-lovers, this is the CAFE-dictated wave of the future. You can use the new Mustang platform for a new Lincoln sport sedan, too. And if you design and engineer it right, with the kind of handling no Mustang has ever had before, no one will think "Mustang II." Like BMW with its new M3, those willing to pay for a Shelby GT 500 should still get a V-8.

Design leads: Since most Ford models need to become "global," Martin Smith should take the lead on cars and crossovers Fusion-size and smaller, while Peter Horbury leads on big cars and crossovers, Mustang and pickup trucks.


2008 Ford Focus


Focus should never be on two platforms, globally, ever again: I understand that because of the market and cost-of-living, Ford of Europe can charge much more for such small cars than North America can. We'll have to make up the difference in North America with locally supplied interior bits, etc. The idea of small car as cheap car is quickly changing in the U.S., anyway.

I understand the usefulness of Mercury: L-M dealers are selling Milans and Sables to consumers who would never consider Fusions or Tauruses. As long as you don't want to cheapen Lincoln with $20k models, the cost of "differentiating" Mercs from their Ford counterparts remains minimal and worth it.

Volvo has some use, too: It's not making Ford any money, but it's a great image brand with upscale props here and in Europe. You should continue studying its sale, but given how little you got to unload Aston Martin and Jaguar/Land Rover, don't sell it unless and until you can get real money for it.

I could go on, but really, that's enough. Besides, this is pretty much what you already plan on doing, anyway. Right?

Wednesday, May 21, 2008

Ford subject of another fire investigation













by Chris Shunk

Even after recalling 10 million vehicles over the past few years, Ford just can't seem to shake the cruise control blues. There have been 130 reports of fires in 1998-2003 Ford Windstars, both during use and while parked, and NHTSA is looking into the matter to determine if a recall is needed. The fires may be due to the Windstar's cruise control system, but Ford says the unit is different as the system that caused the 10 million unit recall because isn't powered at all times, and it doesn't pose a risk. If the Windstars are recalled, over 1.7 million minivans will be affected.