Jaguar reportedly confirms 3 Series rival, XFR-S under development

by Noah Joseph


Eager to show it's at the top of its game, Jaguar has been promoting a raft of new technologies, models and variants under development of late. We've recently confirmed a new four-cylinder diesel for the XF (earmarked towards European buyers) and reports of an all-wheel-drive variant of the XJ flagship (targeted for North American consumption), but new reports give us some more to anticipate from the Leaping Cat marque.

First up, word out of the UK indicate that the long-rumored 3 Series rival – possibly (and counterintuitively) to be called XS – has been confirmed by Jaguar's global brand director, Adrian Hallmark, who justifies that in order to compete with other European luxury marques, it needs to do so on all fronts.

Potentially more exciting, however, is the development of an even hotter version of the XFR (pictured above). The project reportedly transplants the upgrades in the XKR-S to the XF to make for a 550-horsepower super-sedan capable of taking on the likes of the forthcoming BMW M5 and Mercedes-Benz E63 AMG.